Travel and Tourism Research

Harris Interactive’s Travel and Tourism Practice provides creative research solutions to your travel-related business challenges. We provide our clients with critical information about their market—whether it’s business travelers, vacationers, or travel agents.

Whether your research objective is to understand customers’ product and service needs, to assess customer satisfaction, or to estimate the size of your target market and market share, we make a commitment to provide accurate, up-to-date, and cost-effective information that will empower you to make sound, strategic business decisions.

The Right Solutions

At Harris Interactive we work to identify the research solution that meets your specific needs. Working with a small client service team, you will be able to draw upon the full range of experiences and skills that only Harris Interactive can provide. Among the areas in which we can provide expert assistance are:

• New Product Development
• Customer Satisfaction Measurement
• Customer Loyalty and Retention
• Ad Testing / Tracking
• Strategic Market Analysis (Positioning, Brand Equity, Segmentation)
• Market Share and Sizing

Leverage Our Resources

At Harris Interactive you’ll have access to our:

• multimillion member online panel, comprised of respondents from around the world
• full service call centers
• professional staff of more than 200 dedicated research scientists, analysts, and moderators

Harris Interactive professionals will provide analysis and insight into your business issues, give you specific fact-based recommendations, and consult with you to implement improvements.